Sir Bob Jones


Over the last six months, it’s become fashionable for our advertising agencies to use Maoris in their television advertisements.

With only a single exception, they are always portrayed as obese simpering simpletons.

On the other hand, European models in these adverts are usually physically attractive.

I’m amazed that no protest for this disgrace has arisen.

I’m also stunned that the Maori models in these adverts allow themselves to be portrayed in this fashion.

Why advertising agencies are doing this I do not know. Even more puzzling is why their clientele are allowing this distortion, more so as some are government agencies.

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Sir Robert ‘Bob’ Jones — now New Zealand’s largest private office building owner in Wellington and Auckland, and with substantial holdings in Sydney and Glasgow, totalling in excess of two billion...