Australian comedian Josh Thomas wants Coon cheese to rebrand due to its historical use as a racial slur.

Thomas took to social media to lead the call, posting a photo of the cheese alongside the caption: “Hey Australia – are we still chill with this?”

Made by Warrnambool Cheese and Dairy Company, it’s named after US creator Edward William Coon.

The fact it’s named after its inventor doesn’t bother Thomas, who argues the name is offensive and disrespectful.

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A contribution from The BFD staff.