Are we witnessing the coining of a neologism? Bud-lighting is pretty catchy, I have to say. And it beats just affixing “-gate” to everything.
In case you’ve lived under a rock for the last month, you’ll be aware that Bud Light beer and its parent company Anheuser-Busch pissed off a lot of people when it hired a pseudo-tranny “influencer” as a spokesperson.
The “Bud Light situation” the insider referenced was the immediate backlash and plummeting sales that followed a short-lived partnership between the Anheuser-Busch signature product and trans-identifying influencer Dylan Mulvaney. In the weeks following Mulvaney’s promotion, Anheuser-Busch has lost billions in market capitalization and at least two marketing executives connected with the partnership have been placed on leave.
By late last week, Investors Business Daily was reporting that Anheuser-Busch had already lost upwards of $17.5 billion — and the company was resorting to offering retailers the chance to sell back expired merchandise that was still sitting on shelves.
Sure, we’ve endlessly touted it as another instance of “Get Woke, Go Broke” — but “Bud-Lighting” is just so much less unwieldy.
But, whatever you want to call it, the phenomenon is hitting more and more corporate giants who’ve thought that slapping rainbows on all their merchandise is the ticket to record profits.
Retail giant Target has lost $10 billion in market capitalization in ten days, largely due to the backlash over prominent LGBTQ+ PRIDE displays including transgender-friendly clothing items for children.
Consumers have endured rainbow wokery to date. After all, no matter how irksome it all is, is it really worth some morbidly obese, purple-haired bloke in lipstick screaming at you if you object? But consumer forbearance very quickly runs out when the rainbow comes for their kids.
According to a report published Sunday by The New York Post, Target’s stock price was hovering near $160.96 a share. However, viral videos showing “tuck-friendly” and “binding” bathing suits for trans-identifying kids — along with greeting cards celebrating queerness in a display clearly aimed at young children – led to calls for a boycott. Ten days later, the stock price had dropped to $138.93 per share.
A drop of $22 per share amounts to a 14% decrease in value – which translates to a $10 billion loss for the Minnesota-based company.
As soon as word began to spread across social media platforms about the retailer’s prominent PRIDE displays — which also included LGBTQ+ themed baby clothes — calls quickly began to grow louder for a boycott of the company.
The Daily Wire
The Bud-Lighting is spreading, though, as millions of ordinary people realise that they have a powerful weapon at their disposal, in the face of corporate grooming: freedom of choice.
Kohl’s has joined Target and Bud Light in the group of companies ripped for their woke products as the retailer is being slammed for selling LGBTQ clothing for infants.
To celebrate Pride Month in June, Kohl’s is selling onesies with the LGBTQ pride flag on them. The company’s merchandise includes the “baby Sonoma Community Pride Bodysuit Set,” which sells for $9.99. The product’s description reads, “Celebrate the joy that comes from living authentically and unapologetically during Pride month and all year long with this Baby Sonoma Community® Pride Bodysuit Set.” The onesie sold in the store for infants as young as 3 months features adults and children marching and carrying an LGBTQ flag.
As disgusted consumers are pointing out: just why does the company feel that children need to join in a gay sex parade?
“Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross.
BoycottTarget was the beginning here’s another to add to the list,” one social media user tweeted.
“Another woke corporation who feels it’s ok to sell children’s clothing with adult sexual preferences on them – hey @Kohls we are looking at you. Go woke go broke mother ph***ers,” another user echoed.
“Another Company needing Bud-lighting,” a third user wrote.
The Daily Wire
And thus, a potentially powerful political catch-phrase, embodying an even more powerful idea — freedom of choice — may have been born.
Let’s see how long before Mark Zuckerberg bans it.