It is said that desperation is a stinky cologne, and Labour are showing just how desperate they are by running attack ads against National’s anodyne leader, Christopher Luxon. They’ve fair soaked themselves in the stinky cologne of desperation.
With the grainy photo and vaguely unnerving music, it seemed for a moment like an artefact from an American political campaign.
But the Labour Party’s social media takedown of Christopher Luxon didn’t exactly reach Willie Horton levels of inflammation: “He’s not announced a single new policy”, the text blared of the National Party’s new leader after six months in the role.
Nonetheless, the decision to try out a negative line on Luxon caught the attention of many – particularly coming less than an hour before the release of a 1 News Kantar Public poll showing National again holding a slender lead over Jacinda Ardern’s Labour.
Pretty desperate stuff, but it gives us a glimpse of the panic that now exists inside the Labour caucus.
They are staring down the barrel of electoral oblivion having made no discernible progress in the key areas they promised big on when first elected in 2017.
The housing crisis is undeniably worse. Health is no better. People are sick of Covid, and ministers are missing in action. Not a single headline signature policy has even remotely been delivered and their latest budget went down like a cup of cold sick.
The pathetic grandstanding of their leader is presenting a rather tone-deaf visage to voters.
So it’s no surprise that they’ve decided to dust off the Nasty Party playbook from 2008…when it worked so well for them against John Key…oh wait!
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