OPINION

They just won’t learn. Yet another multi-billion dollar corporation has shed a massive slice of its value, just to pander to creepy autogynephile men.

Whether it’s Bud Light, Hershey, Gillette or Adidas, companies continue to pay more attention to their uselessly parastic ‘DEI officers’ and ignore their infuriated customers. Time and again, they blow billions in revenue by pandering to the sleazy ideology of transgenderism.

Chalk up another one, lads.

Planet Fitness’ valuation has plummeted $400 million in five days after they banned a member who shared a photo of a ‘trans woman’ using a female locker room.

That is not a woman, no matter what the wokesters say. The BFD. Photoshop by Lushington Brady.

Hat tip: if you’re shaving your luxuriant five o’clock shadow in the women’s change rooms, you probably shouldn’t be in there.

And if you’re a company who punishes women for being unhappy about having to share intimate spaces with male fetishists, then you deserve to go broke.

The company’s value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.

The decline follows Planet Fitness’ refusal to walk back its decision to ban a member who exposed a ‘trans woman’ shaving in a female locker room earlier this month.

It’s as drearily familiar a story as a drag queen caught diddling children.

Patricia Silva was barred from the gym in Alaska after she detailed an incident online – where she said she saw a transgender woman in her locker room.

Following backlash against the ban, the company said although some members may feel uncomfortable sharing facilities, ‘this discomfort is not a reason to deny access to the transgender member.’

No, the fact that the “transgender member” is a man with a male member is all the reason they need to kick the pervert out of the ladies’ locker.

Silva posted a video describing her experience at the gym on Facebook in early March.

She said she had just finished working out at Planet Fitness’ Fairbanks location, when she saw the person, whom she called ‘a man with a penis,’ carrying out his routine in front of a 12-year-old girl.

Silva, who has previously run for Fairbanks Borough Assembly, told the ‘trans woman’ they should really be using the male locker room. The trans woman replied that they were ‘LGB.’

So, not even bothering with the ‘T’, now?

Naturally, the media try to poison the well.

Silva – who has shared QAnon conspiracy theories on social media.

Even if true – and who’d take the MSM’s word for it – well, so what? The fact remains that a male was in the female changing rooms, where women including young girls were getting changed.

“I stepped out of the locker room and loudly asked the front desk, ‘Are you aware that there is a MAN shaving in the women’s bathroom… I’m not OK with that!?’ The two men standing at the desk, put their heads down, and their tails between their legs! As I was walking out the door… at my back, a woman shouts ‘it’s a girl’… I shouted back ‘it’s a man!”

Oh, you just know the gutless, DEI-besotted corporates are going to punish women for not bowing to the perversions of mentally ill men getting their rocks off.

Planet Fitness revoked Silva’s membership and filed a police report against her, citing her violation of gym policy by taking photos and/or videos in the locker room.

Then comes this magnificent hypocrisy:

“As the home of the Judgement Free Zone, Planet Fitness is committed to creating an inclusive environment.”

Daily Mail Australia

Except that they are making judgements: very nasty ones. And excluding women who don’t want to have to undress in front of male perverts.

Punk rock philosopher. Liberalist contrarian. Grumpy old bastard. I grew up in a generational-Labor-voting family. I kept the faith long after the political left had abandoned it. In the last decade...