It’s happened again: “get woke, go broke”.
Much as some folk are gloating, though, the harsh reality is that up to 75 workers in a small town are out of a job, thanks to a decision they had nothing to do with them.
The Canadian dairy behind Cheers [sic] cheese will close one of its Australian factories and sack up to 75 workers after major financial losses and milk supply issues.
Saputo has announced it will close its Maffra factory in the Gippsland region of Victoria, less than a decade after it bought back the brand in 2015.
And less than two years after its widely-panned decision to change the name of one of Australia’s (formerly) most beloved cheese brands. Consumers loudly threatened to boycott the new brand. It looks very like they’ve followed through.
Saputo Australia reported a $54.4m annual loss for the 12 months to March 31 – a stark difference to the $30.6m net profit in 2021.
Going woke has very real consequences, sadly, for real people.
The company will also reduce the capacity of its bulk powders production facility in Leongatha, southeast of Melbourne and the cheese packaging facility at Mil-Lel in South Australia […]
The company’s milk collections have also plummeted to 2 billion litres from a forecasted 3.1 billion litres in just three years […]
The major news comes after the company has already closed two milk dryers at its Maffra factory and shut down its individual wrapped cheese slice factory in Cobram on the Murray River.
So, that’s not just hundreds of workers out of a job, it’s the downstream effects of a large percentage of the workforce in small towns suddenly becoming unemployed and incomes concomitantly slashed. It’s also dairy farmers suddenly without a purchaser.
All so that a vexatious activist can feel smug.
The company changed its name from Coon to Cheer in 2020 after years of public pressure to move away from an accidental connotation to the racist slur against people of colour.
News.com.au
“Public pressure” meaning this guy:
Academic and anti-racism campaigner Dr Stephen Hagan has launched a human rights complaint over popular board game Scrabble for allowing slurs against First Nations people […]
He is seeking a formal apology from the company and $150,000 in compensation for hurt and humiliation.
SBS
Hagan has previously campaigned against the name of a football stadium, golliwogs, pre-paying for petrol, and the melody (not the words, the melody) of a football club song.
Maybe he could make a formal apology and make some financial compensation to the Saputo workers who are now out of a job, thanks to this endless whining about his hurty feelings?