The word for today is…
blandish (verb) – To coax by flattery or wheedling; cajole.
Source : The Free Dictionary
Etymology : The word blandish has been a part of the English language since at least the 14th century with virtually no change in its meaning. It ultimately derives from blandus, a Latin word meaning “mild” or “flattering.” One of the earliest known uses of blandish can be found in the sacred writings of Richard Rolle de Hampole, an English hermit and mystic, who cautioned against “the dragon that blandishes with the head and smites with the tail.” Although blandish might not exactly be suggestive of dullness, it was the “mild” sense of blandus that gave us our adjective bland , which has a lesser-known sense meaning “smooth and soothing in manner or quality.”