Once again, a gutless corporation has caved to a professional whinger, and one of Australia’s most iconic brand names has been cancelled.
Aboriginal activist Stephen Hagan says “common sense has prevailed” with the decision of Canadian conglomerate Saputo to dump the “Coon” cheese brand after he complained to company bosses that it was racist.
In an email to Dr Hagan Friday morning, Montreal-based CEO Lino Saputo Jr said the company has “decided to retire the Coon brand name”.
Hagan has made offense-mongering and race-baiting his life’s work. With gimlet-eyed precision, he sees “racism” everywhere – especially where it doesn’t exist.
Dr Hagan has lobbied for more than 20 years for a change to the Coon Cheese brand – which its Australian manufacturers have long argued was named after American Edward William Coon, who in 1926 patented the “ripening process” for the original product.
Does this mean that every person of Dutch descent in Australia with the name “Coon” – the White Pages lists dozens of them, the length and breadth of the country – will be forced to change their name?
Or is Hagan slandering each and every one of them by smearing their name as indelibly racist?
As always with these whining Cancel Culture bullies, the impetus is not some groundswell of public opinion, but rather a cry-bully activist with too much time on his hands who knows how to game the system.
Last month, Dr Hagan wrote directly to Mr Saputo - — the grandson of company founder Giuseppe – saying Coon cheese should be “consigned to the past of outdated racist brands’’.
So one person complained, out of 27 million Australians?
And this professional offence-taker has the gall to pontificate about “keyboard bullies” who want to “dictate their narrative on what is right and wrong in their views of the world”.
Saputo will almost certainly learn, as many other corporations have, that getting woke means going broke. If the comments on news articles and social media are anything to go buy, hordes of Australians have decided to Better Buy Bega – or any other brand, for that matter.
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