Last week P&G reported a net loss of $US5.24 billion for the quarter ending June 30, the reason being an $US8 billion ($12bn) non-cash writedown of Gillette. ”

The Australian
So much for that Gillette ad. Procter & Gamble just shaved down the value of the razor business by $12billion!


Since Gillette’s executives are so committed to “social justice”, I have some suggestions about how they can continue to virtue signal while digging themselves into an even deeper financial hole.

Canadian transwoman and Brazilian aficionado Jessica Yaniv

They could go completely woke by using Canadian transwoman and Brazilian aficionado Jessica Yaniv as the face of their products. Recently Yaniv claimed to be intersex in an interview with transwoman Blair White which means that Yaniv has both female and male organs.

Imagine how “woke” it would be to use Yaniv in their instructional videos on how to shave your bikini line? She has a fuller figure and, as an added bonus, she has male genitals as well!

Even better they could use her to promote the feminist theory that women who shave do so to satisfy the evil male patriarchy. Why not tell Gilette customers to throw away their razors instead of conforming to patriarchal expectations of feminine beauty?

Be liberated ladies, grow that armpit hair, keep warm in winter by growing the hair on your legs. I am sure that Gillette will happily take the financial hit for the sake of the sisterhood.

Editor of The BFD: Juana doesn't want readers to agree with her opinions or the opinions of her team of writers. Her goal and theirs is to challenge readers to question the status quo, look between the...