I have a bit of a reputation as a provocateur, and yesterday I scored big in calling out Whittakers for their shameless woke virtue signalling. All I did was tell them that going woke will send them broke. All hell broke loose after that, but I was only doing what I do best, saying out loud what many, many others are thinking.

It is a woke virtue signal from Whittakers because they’ve only done this for a stunt, and for some strange reason they chose to only do it for a brown chocolate product and none of their other lines, including their white chocolate lines.

The lefties on Twitter immediately lost their shit, some claiming that I was trying to cancel Whittakers. But I made no such call. I care not a jot whether anyone buys Whittakers chocolate, or not. I am simply stating that I will not buy from woke companies. That is consumer choice.

The next thing they accused me of being was racist. Frankly, this is bullshit. I criticised Whittakers for being woke, not for having made up pidgen Maori words for cocoa, creamy and milk. Amusingly, none of those words could possibly have existed before Europeans arrived because Maori had no knowledge of dairying, cows, cream, or cocoa. Hell, they couldn’t even boil water as they had no pots or metal working skills.

It isn’t racist to have a difference of opinion.

Frankly, the Maori language has no meaning for me, I’m a kaiviti (Fiji born), from Suva. This is a point many people fail to grasp, I consider myself to be Fijian; I even use the term kaiviti in my Twitter handle. Are they suggesting that I should shun my own Fijian iyau vakawa (heritage) or whakapapa to use the Maori term, in favour of a heritage that is literally foreign to me? Or what about my own European (Scottish) heritage? Does that also become subservient to Maori interests? Wouldn’t that be racist in and of itself? I know more Fijian words than I do Maori, and that simply isn’t going to change.

Interestingly, one of my family’s heroes, Harry Crozier, who was severely wounded at Gallipoli, learned to carve at a convalescent hospital in Rotorua after the war. For therapy my great grandfather was taught, by another war veteran, the fine art of carving, specialising in Maori pieces. His Maori carvings hang on the wall of Dad’s home, and one day I hope to have them on my wall.

Harry Crozier carving

Furthermore, it isn’t inclusive for Whittakers to virtue signal, rather, it is exclusive and pandering nominally to 16% of the population, but in reality to a tiny percentage of reo speakers who are most likely simpering privileged white people who are doing it to virtue signal as well.

One thing I am sure of is that the number of lefties who rush out and bulk-buy Whittakers woke bars in protest will precisely match the number of lefties who emigrated to NZ from the US when Trump was elected.

Not one media outlet bothered to actually approach me about the original tweet, but they happily are defaming me as a racist, simply because I refuse to buy from woke companies.

The funny thing about all this is that not one person has raised the fact that Whittakers are pimping their woke bars at a population that disproportionately has the worst figure for obesity in New Zealand. On top of that, in 2019 Whittaker’s admitted that they cannot confirm their supply chains are free of child labour. Perhaps if Whittakers obtained their sugar from Fiji it might change my mind. They promote their Single Origin Samoan Cocoa after all. They claim they are reconnecting with their Pacific family, but they are ignoring Fijians…and Tongans for that matter.

But hey attack a Fijian for being racist, when all he is doing is saying he won’t buy from woke virtue signalling companies.

Vinaka vaka levu for the huge amount of publicity that the outraged screams of lefties on Twitter have provided me.

What no one has even considered is the possibility that I was paid by Whittakers to cause a ruckus to promote their brand. I’ve been accused of doing this in the past, and the claims were as fanciful as they are now…but you never know ;)

One thing is for certain, I’m clearly not as irrelevant as the media would like to think I am.

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As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news,...