It wasn’t that long ago that I wrote an article regarding the culture war in the entertainment industry. I would like to follow that up with another way to fight the culture war. That is in the business world.
I’m sure that I’m not alone in thinking that the most important thing a company invests in, other than production, is branding. Their sales and marketing only work if their public image is established and is something people are willing to invest in. As I mentioned in previous articles, the bigger the reach that a company aims for, the more it will attempt to embrace pop culture. Therefore, small businesses will attempt to market themselves in local communities while multinational corporations will have a global perspective.
This includes taking advantage of the latest trends across cultures and borders and the use of the biggest influencers in the culture. There are two ways: a brand will jump on a viral trend or they will attempt to create one. This culture has changed with the rise of digital and social media that has led to companies using the platforms offered by Big Tech to reach a global audience.
Unfortunately, Big Tech are aware of the power that they wield. They realise that they can control what people see, what people perceive and what people think about issues, culture and even brands.
This means they decide which brands are allowed on their platforms and which are not.
Brands therefore must adhere to the cultural norms and conventions established by Big Tech. Because of this, Big Tech has the power to ‘manufacture culture’, which is the same power wielded by the mainstream media.
One of the indirect effects is that brands also begin to decide which public figures to associate themselves with. If the mainstream media and Big Tech decide that a public figure is not desirable then a brand will disconnect itself from that person.
Woke incorporated is highly hypocritical. While they preach to the rest of us about minority rights, they outsource their production to China, preferring to invest in the labour of the Uyghur slave rather than the American worker. I understand why they do it, as corporate America wants to avoid the demands of the unions, but to abandon all morals while demanding righteousness from their consumers is the worst form of hypocrisy.
Unfortunately, these woke corporations have cornered the market and have gained monopolies in industries, which means that they have forced the rest of us (including conservatives) to spend money on their products, which they can use to finance the wokeness that we decry.
That is why I was not surprised when the Daily Wire announced that they had lost another sponsor: Harry’s Razors. But instead of using this to talk about ‘cancel culture’, they doubled down on the culture war they are waging against Hollywood and Disney. They announced a $100 million dollar investment into ‘DW Kids’, a children’s entertainment company to fight Disney. Then I was further surprised when Jeremy Boering also launched ‘Jeremy’s Razors’, a shaving brand to rival Gillette and other companies that had bought into the woke messaging that masculinity is evil and men must become like women.
This is further proof of the rising ‘parallel pollies’ that I have written about over time. These are parallel institutions, including a parallel economy, that patriots, populists and other people opposed to the establishment can turn to in order to stop participating in the globalist, woke system.
Perhaps this is why we are seeing the emergence of alliances like ‘Patriot Switch’, a new movement to give the power back to the consumer in their purchasing. They are able to stop investing in international brands and therefore stop funding the woke institutions and instead buy alternative products outside of those corporations.
The reason that Jeremy Boering started his shaving company was because he didn’t want to associate himself with the established brands. He reported 200,000 sales in the first seven days of launching.
This is a message to all of us that if we don’t like what a company is doing, stop enabling them by buying their products. Instead, find an alternative or create your own instead of complaining. Because, as I asked in the title, if you don’t like the woke companies, what are you going to do about it?