The word for today is…
1 : the promoter, manager, or conductor of an opera or concert company
2 : a person who puts on or sponsors an entertainment (such as a television show or sports event)
Source : Merriam -Webster
Etymology : English borrowed “impresario” directly from Italian, whose noun impresa means “undertaking.” A close relative is the English word emprise (“an adventurous, daring, or chivalric enterprise”), which, like “impresario,” traces back to the Latin verb prehendere, meaning “to seize.” (That verb is also the source of our “apprehend,” “comprehend,” and “prehensile.”) English speakers were impressed enough with “impresario” to borrow it in the 1740s, at first using it, as the Italians did, especially of opera company managers. (By the way, despite their apparent similarities, “impress” and “impresario” are not related. “Impress” is a descendant of a Latin verb that means “to press.”)
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