Karl du Fresne correctly identifies just how woke and pathetic Stuff has become in the wake of their cringing apology for being racist.
Unwittingly, or perhaps wittingly, they have smeared thousands of ex-staff and owners over the decades with their virtue signalling apology.
As Bob Jones pointed out we may have witnessed the “greatest commercial suicide action in history”.
Their revisionist view of history is appalling. No amount of government bailout money is going to save an organisation that has demonstrated a distinct lack of understanding of their customer base.
They have, with their apology, labelled their own customers as racist, because failing to agree with them will see you likewise labelled as racist. It’s the go-to insult these days, irrespective of the evidence to the contrary.
They’ve forgotten that their job as media is to report the news not be the news.
They now seem more comfortable being activists and lecturing people as to the error of their ways. They now see themselves as moral arbiters of the truth and have taken a responsibility to inform their dullard readers that they are wrong.
We’ve seen this with their doctrinaire stifling of debate with climate change, and now we have this most extreme woke hand-wringing over alleged racism.
I imagine they’ve asked their corporate wardrobe suppliers to bring large quantities of sack cloth and ashes in donkey driven carts to the office for staff to wear as they campaign for their socialist ideals.
Smart readers and advertisers will seek other outlets, unimpeded with activist claptrap, to entertain themselves and hawk their wares to.
Going woke and going broke has never been more relevant.
