My good friend Brian Edwards is one of the best media trainers there is. He’s made an observation about Jacinda Ardern that will probably earn dear old Brian a good scolding from Helen Clark for daring to utter the truth about the new Dear Leader of New Zealanzuela.


I’m an admirer of Jacinda Ardern. She’s both canny and smart. So I hope she won’t mind a bit of free advice from this geriatric media guru. For god’s sake woman stop beaming every time you answer a question from a member of the fourth estate. You may think you’re just being nice or friendly. But the effect is quite different. What you’re actually doing is being condescending, talking down to the questioner, treating him or her as if they had limited understanding of what you’re saying or the point you’re trying to make. You talk to journalists as if they were 10-year-olds. Your tone borders on the sickly sweet and, whether you know it or not, that isn’t how journalists want to be treated. And, rightly or wrongly, it looks fake.

He’s not wrong.

Of course, he’s been slammed in the comments by sycophants of Ardern. But nothing he said is wrong. In fact, if you’ve watched every excruciating minute of her lazy diction, sloganeering and poor elocution, interspersed with her fake concern face and baby-speak you’ll know Brian Edwards is spot on.

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Cam Slater
As much at home writing editorials as being the subject of them, Cam has won awards, including the Canon Media Award for his work on the Len Brown/Bevan Chuang story. When he’s not creating the news, he tends to be in it, with protagonists using the courts, media and social media to deliver financial as well as death threats. Cam has previously voted National, Act and NZ First, he never was ever tempted to vote Labour or Green, but once contemplated voting for the Maori party. They say that news is something that someone, somewhere, wants kept quiet. Cam Slater doesn’t do quiet and, as a result, he is a polarising, controversial but highly effective journalist who takes no prisoners. He is fearless in his pursuit of a story. Love him or loathe him, you can’t ignore him.