The word for today is…
totem (noun) – 1. (a) An animal, plant, or natural object serving among certain tribal or traditional peoples as the emblem of a clan or family and sometimes revered as its founder, ancestor, or guardian.
(b) A representation of such an object.
(c) A social group having a common affiliation to such an object.
2. A venerated emblem or symbol.
Source : The Free Dictionary
Etymology : Totem comes to us from Ojibwa, an Algonquian language spoken by an American Indian people from the regions around Lake Superior. The most basic form of the word in Ojibwa is believed to be ote, but 18th-century English speakers encountered it as ototeman (meaning “his totem”), which became our word totem. In its most specific sense, totem refers to an emblematic depiction of an animal or plant that gives a family or clan its name and that often serves as a reminder of its ancestry. The term is also used broadly for any person or thing having particular emblematic or symbolic importance. The related adjective totemic describes something that serves as a totem, that depicts totems (“totemic basketry,” for example), or that has the nature of a totem.